How to use color psychology to influence the mood of your home
A fresh coat of paint can make a big difference on the look of your home and how you feel living in it. But unless you’re a color expert, it’s hard to know what colors are best among the endless array of options. A great place to start is by understanding the psychology behind various colors, so that you can achieve the look and create the effect you want in each room.
“Color is such an important factor in setting or improving our moods; it greatly influences human emotion and behavior,” says Dr. Sally Augustin, a color psychologist who applies science-based insights to how we experience colors. “The brain interacts with color in a variety of ways, from calming to energizing. By applying color psychology to your paint selections, you can make each room evoke the emotions you desire.”
Most people talk about neutrals like black and white, according to a new color study conducted online by Harris Poll on behalf of Sherwin-Williams through listening to social media conversation about colors mentioned with areas of the home. But when asked directly, the majority of participants say more vibrant colors should be used throughout the home, such as blue, red and green.
Based on this new research and Dr. Augustin’s insights on color psychology, here are some ideas on choosing colors for painting projects:
In the mood for blue: If you’re drawn in by beautiful blues, you’re in good company. Sixty-two percent of Americans select blue as one of the colors they like the most. This strong preference for blue is consistent across genders, locations and age, making a blue like Adriatic Sea SW 6790 a good choice if you’re considering more vibrant colors, or if you’re painting a room in a home that you plan to sell soon.
“No matter where you go on the planet, people are most likely to say that their favorite color is blue. In our primordial past, blue was linked to good things in our lives. It is the color of the sky on a fair weather day and also a color of a watering hole seen from a distance,” Dr. Augustin says.
Black comes back: It may be surprising that black is the second most popular color (32 percent), and is especially liked among millennials, at 41 percent. Many have fallen in love with darker tones again, and dark black like Tricorn Black SW 6258 and even charcoal, navy and deep jewel tones are all gaining in popularity, adding urban sophistication to a wide range of spaces, from living rooms to kitchens.
What green really means: Generations see green hues differently. Millennials associate it with energy (33 percent compared to 24 percent of Gen Xers and baby boomers). Boomers are more likely than millennials to associate green with calmness (26 percent vs. 20 percent). When it comes to the psychology of green, the color seems to enhance creative thinking, making a green such as Derbyshire SW 6741 a good option for a study or for a stimulating playroom.
Raving for red: According to Dr. Augustin, since red is also the color of many fine wines, painting a wall Rave Red SW 6608 in a dining room can appropriately call wine to mind. Red also offers people a burst of strength, making it an effective color choice for spaces like laundry rooms, where “heavy lifting” is done. According to the survey, almost half of Americans (49 percent) said the most associated emotion with the color red is excitement.
Cheery vibes with yellow: Forty-two percent of Americans associate yellow with happiness. The color yellow is also psychologically linked to physical warmth. Other golden colors that are a bit darker, such as Cut the Mustard SW 6384, would work in a kitchen dining area, as warm colors stimulate appetite and can make a space seem cozy.
What’s right about white: The top feeling most Americans associate with white is calmness (34 percent). In color psychology, white also signals cleanliness, so shades of white can be good choices for the bath, laundry or anywhere in your home that you want to add brightness.
For more tips and ideas on how to spruce up your home with paint color, visit swpaintingweek.com.